• The higher you are in SERPs, the more traffic you'll get to your website, and thus the more likely to gain sales.

• Users often see businesses that rank highly in SERPs as more credible and trustworthy.

• SEO is cost-effective over the long-term. In general, it costs more to generate the same amount of traffic through paid ads than through SEO when you're ranking well in SERPs.

Once an SEO campaign is underway, we generally see the most significant movement within six to nine months.

Many things, including: competitiveness of your industry, and the level of resources invested. SEO is a marathon, not a sprint. Consistency and strategic efforts, along with ongoing monitoring and adjustments, are essential for long-term SEO success.

Long-term success often requires expertise, time, and resources. Hiring an experienced SEO agency can give you the edge you need to maximize the effectiveness of your SEO efforts and stay ahead of the competition.

Local SEO refers to the process of optimizing your online presence for local search within a specific geographic area. Key here are optimizing your Google Business Profile and Bing Places for Business listing.

Pricing for ongoing monthly SEO is fluid in the sense that it comes down to A) what your goals are and B) how quickly you want to reach them, and in general, the greater the resources, the quicker you can reach your goals.

Some of our individual SEO services start at $500 per month, with monthly custom packages generally starting at $1,500–$3,000 per month, but this is highly dependent on your industry and competition. For example, if you're a lawyer—one of the most competitive industries for online search—in a larger city, we tend to see $4,000 as a recommended minimum starting point.

There's often a "floor", or minimum recommended monthly budget based on your industry and competition. If your budget is "below the floor", you'd essentially be spending money without making any headway because your competition would be outpacing you.

While budget may affect the SEO agency you choose, it's equally important to consider their quality of service. Be wary of agencies offering extremely low prices, as they may deliver subpar results or engage in spammy SEO tactics that could do more harm than good in the long run.